Jumping to Conclusions: Does the Droid Have Nearly 18% Android Market Share?

Android phones make up a tiny part of the smartphone market. But, Verizon’s aggressive (and expensive) Droid marketing campaign seems to have gotten it mindshare in the non-techie population. And, based on Google’s own data of devices using the Android Market over a 14-day period ending on December 14, the Droid accounted for 17.7% of accesses to the market. That number comes from combining the 2.9% running Android 2.0 and 14.8% running Android 2.0.1. This means that 1 out of every 5.5 Android devices accessing the market was a Doid.

[Android] Platform Versions

There are two ways to interpret this data though.

1. The Droid accounts for 17.7% of the total Android phone market

2. Droid owners are by definition new Android users who are more likely to peruse the Android Market for apps to try

The truth, I suspect, lies somewhere in between those two interpretations. It does show the danger of leaping to conclusions about market share though.

Via Betanews: Analytics: 15% of all Android devices are Motorola Droids

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.