If you tried to watch any of Justin Bieber’s videos yesterday on YouTube then you may have noticed that every single one of them was unavailable, due to a copyright claim by iLCreation. Lady Gaga, Miley Cyrus and Rihanna were also reportedly affected, with videos being dropped from their channels for similar copyright claims by iLCreation. Today the videos have returned, but this story just goes to show how easy it is to work the system on YouTube and get videos taken down, even if it’s only temporarily.
So who is this pop music hacker, iLCreation? Well, no one is really sure…but a new Facebook page went up yesterday, touting the mission to get the official JustinBieberVEVO account deleted. The page has a mere 180 likes so far but comments have poured in. Comments on the Facebook page are split between outrage, gratitude, and people asking for other artist’s videos to be taken down.
Jeremy Scott of ReelSEO writes, “The only reason [the videos] went down originally is because YouTube’s just too big. There are too many videos, and therefore too many copyright claim submissions, for them to keep up with manually. So the system is automated. And when illegitimate claims are challenged, YouTube gets humans involved in sorting out the dispute.”
This begs the question, then, of whether we’ll start seeing more of this sort of thing. As of late it seems as though faulty copyright claims and takedowns are becoming more and more common. Last month Lady Gaga’s official YouTube account was temporarily terminated due to a copyright claim that was filed in error by Air Productions. Last week, a user successfully impersonated Sony Pictures and made The Godfather available for free for a few hours, until it was taken down.
Perhaps YouTube should start “pre-approving” copyright on VEVO videos and the videos of other big partners so that if a copyright claim comes in they know right away that it’s a hoax. Do you have any ideas about how these copyright snafus can be avoided? Share your thoughts with us in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.