KABC TV Teaming with Social Traffic/Navigation Waze to Prepare for “carmageddon”

In April I was caught in a massive traffic jam caused by a car jacker who fled the car and was shot by police. It was a literal “parking lot.” I was able to to obey local traffic laws by turning off my engine, step out of the car and use my iPhone and Windows Phone to look at various traffic apps. Inexplicably every service (Bing, Google, Inrix) showed all roads as green even though everyone had been stuck for a half-hour or more up to this point. Traffic was backed up in both directions for miles. To compound things the local radio stations did not provide any significant coverage of the situation on a timely basis. The one app I neglected to check with Waze. Waze uses INRIX’s traffic data. However, the add a social crowd-sourcing aspect to get near-time traffic information from the actual people driving (or riding as a passenger).

Waze is teaming with KABC (the ABC news stations in Los Angeles) to provide crowdsourced information in areas where road sensors are not deployed. This is preparation for the July 15th weekend closing of a 10 mile segment of the 405 freeway which is being referred to as “carmageddon.”

Traffic App Waze, ABC Team Up to Fight ‘Carmageddon’ in L.A. (Wall Street Journal)

Waze’s Citizen Traffic Connects Broadcast Media with Drivers on the Road (PRWeb)

The Wall Street Journal notes that the TV station may make arrangements with volunteers to provide hyperlocal information about traffic conditions using Waze.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!