The digital marketing software company behind companies like Facebook, Kayak, and Zappos has its eye on international markets and enhanced products. Kenshoo has announced a $12 million late-stage funding round led by Tenaya Capital, with participation from existing Kenshoo investors Sequoia Capital, Sequoia Growth Fund, and Arts Alliance.

With the additional funds, the company plans to deepen its reach in key geographic markets, as well continue to achieve exponential annual growth rates for its search marketing and social media business units, according to the announcement. Kenshoo is based in Tel Aviv, Israel and has offices in San Francisco.

“The Kenshoo team is second to none and clearly on a path to building a large market in a rapidly growing industry,” said Tom Banahan, managing director of Tenaya Capital in a statement. “Kenshoo’s superior technology, focus on scale, and commitment to profitability made it a clear choice for Tenaya to form a partnership and lead this round of financing.”

Added Yoav Izhar-Prato, co-founder and chief executive officer of Kenshoo, “Tenaya has had amazing success with such leaders as Kayak and Zappos and we’re humbled to have them as partners. The Tenaya team shares our core values around integrity and tenacity so it was a natural cultural fit. We look forward to tapping their resources and expertise to bring even more value for our clients, employees, and shareholders.”