Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Kindle Fire is Dominant Android Tablet For Web Browsing

Kindle Fire devices generate more mobile Web traffic than Nexus 7 devices, according to a new report from Chitika Online Advertising Network. Kindle Fires averaged 42.5% of Android tablet traffic, while the Nexus 7 held steady at 7.2%.

The report looked at millions of online ad impressions served on Android tablets over the Chitika Advertising Network from June 1st through August 31st, 2013 (during which the new Nexus 7 was released) to determine which devices were generating the most impressions. The researchers then compared the results on the Nexus 7 with Kindle Fire devices to figure out their respective Android tablet Web usage share.

The report revealed that while Web traffic usage rates for Nexus 7 tablets remained steady through the period even as a new device was released. At the same time, Kindle Fire usage share increased, possibly led by heavy discounting from Amazon during the period.

Here is more from the Chitika blog:

The increase in Kindle Fire Web usage share strengthens the device’s lead as the dominant Android tablet in terms of North American browsing activity. However, at a monthly average of 40.7%, Kindle Fire usage share is only about one percentage point higher than what was observed two months prior in June 2013.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!