Amazon is definitely gearing up for the release of their upcoming Kindle Fire tablet. And from the looks of it, the company is trying to populate their rich media content offerings because the Kindle now supports the HTML 5 format.
This is a big deal, since historically Amazon has been very closed with formats and the company has required that publishers submit books in their proprietary AZW format.
Amazon explains the details on their site: “We’re pleased to announce a wide range of new features and enhancements – including HTML5 support – coming in Kindle Format 8 (KF8). KF8 is the next generation file format for Kindle books – replacing Mobi 7. As showcased on Kindle Fire, KF8 enables publishers to create great-looking books in categories that require rich formatting and design such as children’s picture books, comics & graphic novels, technical & engineering books and cookbooks. Kindle Format 8 replaces the Mobi format and adds over 150 new formatting capabilities, including fixed layouts, nested tables, callouts, sidebars and Scalable Vector Graphics, opening up more opportunities to create Kindle books that readers will love.”