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Kindle Web Traffic Grows As iPad Drops Over the Holidays: Report

The iPad saw a 7.14 percent decrease in web traffic in the days after Christmas as compared to last year, according to a new report from Chitika. According to the report, while the iPad still dominated web traffic during the time period, it held only 78.9 percent of web traffic coming from tablets, down from 86 percent last year.

At the same time, web traffic coming from the Kindle Fire increased 3.03 percent this year over last year, giving Amazon 7.51 percent of web traffic from tablets.

The report also tracked the web traffic on smartphones. Here is more from the Chitika blog: “Among smartphones, the iPhone 5 and Samsung Galaxy S III were the biggest winners of the holiday season, posting 1.1% and 1.0% gains in smartphone usage share, respectively. Samsung also extended its lead within the large-screen smartphone, or “phablet,” market with share gains by its 5.5”Galaxy Note II, while competitor HTC saw no share gain for its 5” Droid DNA.”

(Via Apple Insider).

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