Kobo eReader Featured On “The Office”

Kobo’s eReader showed up on last night’s episode of The Office. In the episode, which is about New Year’s resolutions, Daryl Philbin –the character played by Craig Robinson– decides he wants to read more this year.

He is introduced to the Kobo on a trip to a bookstore. While his co-workers Dwight and Andy are trying to fulfill their resolution to pick up loose women, Daryl speaks to a bookstore clerk about the Kobo.

Expressing his fear of eReaders, as someone who works for a paper company, Daryl is quickly sold on the fact that the eReader can fit 10,000 books. He is seen reading it later on in the episode at the roller rink.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!