Kobo is running a post-holiday gifting promotion called the Kobo Get-a-Gift contest this week.

Until New Year’s Eve, Kobo customers can play the instant scratch ‘n win contest for the chance to instantly win an eReader, digital gift cards or coupons for up to 50% off of eBooks.

Consumers must register on the Kobo site in order to play, but once they are registered, they are eligible to play daily. Players will be entered into a Grand Prize drawing for the chance to win an eReader and a $500 eGift card for Kobo eBooks. Follow this link to play.