Kobo has just added another payment option to its ebookstore. Along with Visa, Mastercard, your immortal soul, or Gift Cards, Kobo now accepts Paypal, the payment processor of last resort.
Kobo customers can now buy any of 2.4 million eBooks sold by Kobo and pay with their existing Paypal account. This does away with the need to give Paypal your credit card info.
PayPal currently operates in more than 190 markets and it has more than 87 million active users. It lets customers send, receive, and hold funds in 24 currencies worldwide.
Kobo is only the latest eBookstore to make it easier to shop online. Fictionwise has accepted Paypal since before 2008, and Barnes & Noble has accepted it for nearly that long.