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The New York Times gives Kobo a bit boost in a story published earlier this week about various eReader apps and platforms. Basically, Bob Tedeschi of the NYT compares various platforms–iBooks, Kindle, B&N–and then notes a distinct advantage of Kobo that hasn’t been much discussed.

Here’s more from the article: “The company’s [Kobo's] chief executive, Michael Serbinis, said that on the Kobo app, you could buy a book, keep it forever and read it on any other device you choose, excluding Amazon’s. (A Barnes & Noble executive vice president, Jamie Iannone, said its books could be read on other apps too, like Kobo, as long as they used similar technology, but it had not tested that.)”

This hardly promises that Kobo will be the eReader to last forever, but with the upcoming launch of its cheap eReader device, this could be a good time for the company formerly known as Shortcovers.