Rakuten’s Kobo is now selling the Kobo Vox in Best Buy stores. The Kobo Vox is Kobo’s answer to the Kindle Fire and the Barnes & Noble Tablet. It is a 7-inch tablet with a color display that retails for $199.

Best Buy already carries the Kindle Fire and the Barnes & Noble Tablet. Kobo’s other eReader devices, the Kobo Touch and the Kobo Wi-Fi are already available for sale through Best Buy.

The Vox is already on sale at Target.com, but this extends the  device to retailers in the United States.