The rumors were true, Kobo has gotten into the tablet ring. The Kobo Vox, the company’s new tablet computer is now listed for sale on their site for $199, the same price as Amazon’s Kindle Fire, $50 less than the Nook Color.

The tablet has a 7″ color touch screen and runs on Android. It has an eBooks, apps, video games, music and includes web browsing and email. Like the Nook Color and the Kindle Fire, the device has a digital newsstand for reading color magazines. The Vox also plays movies and includes Kobo’s social reading platform Reading Life.

The Vox ships October 28th, ahead of the Kindle Fire’s November 15th ship date for the Kindle Fire. Let the eReader wars continue.