Kraft Foods Launched eCookbook App

Kraft Foods and mobile entertainment agency skyrockit have teamed up to release a Kraft Foods eCookbook called Spread a Little Joy.

The eBook is a compilation of recipes featuring Kraft Foods’ Philadelphia cream cheese. The eBook includes more than 70 full color recipes. The idea for the book came after Kraft Foods saw success with its branded iFood Assistant app last year.

This is the first branded eBook that skyrockit has created. According to the press release, the eBook took a week to produce, but the mobile company will continue to add additional interactive content and social networking features to the title.

The eBook is available today in Apple’s AppStore as well as on Amazon as a Kindle book, both are priced at $9.99.

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