Did you know that 64 percent of consumers search for online reviews before making a purchase decision? And that 50 percent of consumers are more likely to use a local business after reading positive online reviews?

Good or bad, right or wrong, the information that’s found on the first two pages of your search results paints a vivid picture of who you are — one that’s challenging to alter. So what do you do when what’s online is outdated, unbalanced, inaccurate, or misleading? And what’s the best way to respond to criticism?

In a live video discussion, Polly Wood of the leading online reputation management and digital privacy protection firm Reputation.com, will discuss how to manage your online reviews. Learn how to gain insights from online feedback, and understand the steps to correcting any misinformation on the web.

She’ll walk you through recent case studies of reputation management failures and success stories, applying real-world lessons to your business.

With clients that include politicians, Fortune 100 companies, and top executives, she’s seen and managed it all. During this webcast, she will be available to answer questions and give advice for your business. Join us for this 1 hour online event on July 17 from 4-5pm ET. To sign up, click here: http://mbist.ro/18IyFZk

Image by mrkob via Shutterstock.com.