Life Goes Strong, the baby boomer-targeted Internet destination launched in May and operated by Digital Works@NBCU, is heading home for the holidays with its launch of new channel Home Goes Strong, which will focus on topics including cooking, real estate, and interior design.
CORRECTION: Event designer Preston Bailey will add to Home Goes Strong as a guest blogger and video contributor starting Nov. 22, discussing advice for entertaining and gift-giving. Other content on Life Goes Strong comes from talent including Men’s Health editor-in-chief Roy S. Johnson, Pulitzer Prize-winning author Jane Smiley, and sex therapist Dr. Ruth Westheimer.
Digital Works@NBCU general manager Devin Johnson said:
Many of those in our boomer audience have just become empty-nesters. HomeGoesStrong.com showcases different ways they can reinvigorate their home for this exciting new phase of their lives. Part of that process is learning how to embrace the idea of entertaining in your own home. With legendary designer Preston Bailey on board, our readers will have access to exclusive video and blog posts providing “how-to” guidance, party solutions, and decorating tips for festive entertaining any time of year.
So many people I meet are nervous about home entertaining. Truthfully, a little creativity can go a long way — it’s really about learning how to make your guests feel special. I hope the advice and inspiration I plan to share on Life Goes Strong can go a long way in making their readers’ holiday season memorable.