ProjectRunway2010DesignerDarling.jpgSeason No. 7 of reality-competition hit Project Runway kicks off on Lifetime Television Thursday, Jan. 14 at 10 p.m. (9 p.m. CT), but fans don’t have to wait until then to get involved.

Lifetime Marketing launched a new social-media application using Facebook Connect, Project Runway 2010 Designer Darling, which places users’ photos on custom fashion-magazine covers and adds unique articles about users being “the newest fashion sensation.”

Users can also share cover slide shows via their Facebook news feeds or Twitter, download the magazine coves, invite friends, link directly to the series’ Twitter account and fan page and access exclusive content on myLifetime.com.