In a move to make LinkedIn “the definitive professional publishing platform,” the company has acquired Pulse, the makers of a news reader and mobile content distribution platform.
The company sold for approximately $90 million, 90 percent of which will be stock; the remaining 10 percent will be cash, according to LinkedIn.
Owned by Alphonso Labs, Inc., Pulse reaches 30 million users in 190 countries with content from more than 750 publishers on iOS and Android devices.
Members from the Engineering, Product, Design and other teams at Pulse will move to LinkedIn’s company’s Mountain View, Calif., headquarters when the deal closes.
Pulse members will still be able to use the apps during the transition.
“We are thrilled to be able to add Pulse’s considerable talent, technology, and products to our growing ecosystem of content offerings, and we believe that they will help us accelerate our ability to deliver to our members the insights they need to be better at what they do, on any device,” said Deep Nishar, SVP of products and user experience, in a statement. “To continue to deliver that value to our members, our vision for content is that LinkedIn will be the definitive professional publishing platform, and Pulse is a perfect complement to this vision.”
LinkedIn recently enhanced its options for content marketing to advertisers with the addition of slide shows through SlideShare and videos from YouTube. The company will also allow Sponsored Posts within the professional network.