LinkedIn Opens Paris Office, Hires AOL’s Laurence Bret-Stern

LinkedIn (http://www.linkedin.com/) announced the opening of a sales office in Paris to be led by newly appointed marketing director for Europe, the Middle East, and Asia Laurence Bret-Stern.

Bret-Stern joined the professional networking site from AOL, where she had been leading European marketing efforts.

The Paris office joins other LinkedIn outposts in London, Amsterdam, and Dublin.

Bret-Stern said:

LinkedIn is a global network and is becoming a global business. We understand that to grow a worldwide network for professionals, you need to be local and relevant to them at home. That’s why we launched the LinkedIn site in French in 2008 and why we’re committing to a presence in Paris now. This is an important step for us as we continue to expand our business in Europe, the Middle East, and Africa in 2011 and beyond.

The French have a strong appetite for networking. Our research also shows that 84 percent of professionals look to their networks to make making their professional goals happen.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!