LinkedIn Opens Paris Office, Hires AOL’s Laurence Bret-Stern

LinkedIn (http://www.linkedin.com/) announced the opening of a sales office in Paris to be led by newly appointed marketing director for Europe, the Middle East, and Asia Laurence Bret-Stern.

Bret-Stern joined the professional networking site from AOL, where she had been leading European marketing efforts.

The Paris office joins other LinkedIn outposts in London, Amsterdam, and Dublin.

Bret-Stern said:

LinkedIn is a global network and is becoming a global business. We understand that to grow a worldwide network for professionals, you need to be local and relevant to them at home. That’s why we launched the LinkedIn site in French in 2008 and why we’re committing to a presence in Paris now. This is an important step for us as we continue to expand our business in Europe, the Middle East, and Africa in 2011 and beyond.

The French have a strong appetite for networking. Our research also shows that 84 percent of professionals look to their networks to make making their professional goals happen.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!