LinkedIn isn’t a company that widely publicizes the incremental changes to their service (unlike another social network I know), but they’ve slowly been rolling out improvements to their group service for a while, and now they’ve included a pretty major upgrade to their search. The update enables LinkedIn search to search through the millions of conversations in Groups to find information relevant to your search.
This reminds me a bit of Quora — since LinkedIn is a professional network, the conversations within groups tend to be more informed and about professional services and ideas. Users will be able to search an entire database of experts’ opinions on a certain subject and then join the groups. That’s a fast way to access relevant information and people.

I’ve been waiting for an idea like this to leverage the collective intelligence of LinkedIn, and I think keeping these features launches off the front page means that it doesn’t disrupt the austerity of the site. A lot of people don’t want LinkedIn to turn into a Facebook type app-stravaganza, and like that it can function as a great place to keep an online resume to show to your colleagues.
Read more about the feature here.
Image: Aleksandar Videnovic via Shutterstock
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