Our Social Media Marketing Boot Camp opens online tomorrow, helping media professionals master the most important social media apps.
Author Brian Carter will talk about LinkedIn For Business: How Advertisers, Marketers and Salespeople get Leads, Sales and Profits from LinkedIn and blogger Jim Hopkinson will explain How to Use Twitter to Promote Your Company, Cause, or Personal Brand.
Finally, Keidra Chaney from The Web Farm will show you how to use analytics with social media apps. Here’s more about that presentation: “One of the most exciting aspects of digital media is that almost everything related to user behavior is trackable. Analytics are crucial in refining your social media strategy over time so that you can constantly experiment and determine what works well at a given time with a given audience. Customer data can also be essential in making a business case for change. In this session, we’ll talk about how to use real-time data and analytics to inform content and distribution.”