LinkedIn vs. Facebook — The Battle for B2B [Infographic]

If you’re marketing to other businesses, it’s becoming evident that LinkedIn is the place to do it.  Business decision makers are on the network and more and more deals are getting first leads at the professional social network.  The folks at unbounce and bop design have put together a pretty killer list and infographic relating to whether Facebook also offers an opportunity for great B2B marketing.

The real takeaway here is that 41% of B2B companies that use FB for marketing have acquired a customer through the channel.  While it’s tempting to put that spend into LinkedIn, a blended approach is the way to go to ensure you’re hitting the maximum available audience, and yes, there are business decision makers on Facebook as well.  Take a look at the infographic below and let us know whether you agree.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!