Supermodels strutting their stuff on the runway for Mercedes-Benz Fashion Week in New York Feb. 10-17 will also be strutting their stuff via live streaming on YouTube, presented by Maybelline.

The Google-owned video site announced on its blog that it will stream three to four shows each day, and its channel will also include highlights, runways, designer interviews, and parties.

Content from fashion editorial sources including Fashion TV, Vogue, and Nylon Magazine will appear alongside fare from YouTube users such as Haul Girls JuicyStar07 and AllthatGlitters21.