LivingSocial Launches Deal Of The Day Product

Earlier today LivingSocial, the Washington D.C. based social discovery network, launched their deal of the day product. The new tool let’s you find deals on local products and services that are listed in the LivingSocial network. The LivingSocial deals are currently limited to Washington D.C. but will be expanding over the coming weeks and months. Next on the list are New York City and Boston but there are many others in the pipeline.

Today’s deal happens to be a 50 percent discount from ZENGO, a popular restaurant in Chinatown, coincidentally around the corner from the LivingSocial offices. I actually ate at this restaurant in the past couple weeks and have to say that they provide some excellent dishes. Over the past couple weeks LivingSocial has been rolling out products that appear to be focused on the monetization side of the business.

Just last week Simon & Schuster launched a campaign on Visual Bookshelf to provide free downloads of “City of Bones” by Cassandra Clare. While I’ve personally never heard of the book, taking advantage of the community within LivingSocial’s Visual Bookshelf application is a great way to drive awareness. With a large community of readers, it’s also a great way for Visual Bookshelf to monetize their increasing traffic to the LivingSocial site and Facebook application.

LivingSocial has some pretty good deals coming up in the coming days and weeks including a one-night accommodation and massage at a luxury resort in Virginia wine country. There will also be a number of 50 percent off discounts to restaurants and museums. If you want to get in on the latest deals, check back regularly via the LivingSocial deals website.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.