LivingSocial Kills Events Business, Lays Off Staff

daily deals, livingsocial, groupon, social networks, social media, social commerceThe bleeding continued today at daily deals platform LivingSocial, as the Washington, D.C.-based company closed down its New York office and 86ed its local events offerings, according to a report in The Next Web.

Like Groupon, LivingSocial has struggled to turn initial enthusiasm about its deals offerings into a profitable business.

The company laid off the entire 30-member New York team responsible local events deals and will close the category. It also expects to lay off roughly 60 part-time staff who worked on events deals effective October 1.

LivingSocial has a global staff of 4,000, the company told The Next Web.

The company is asking remaining New York staffers to work from home, but it will provide a small office space for those who cannot feasibly work from home.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!