LivingSocial is getting bigger than the pile of frosting on its cupcake ad. Today the daily deal site has announced that it will open in nine U.S. markets including Scottsdale, AZ; Ann Arbor, MI; Jackson, MS; San Diego – North County, CA;Boston – North Shore, MA; Gainesville, FL; Madison, WI; Plano, TX and Snohomish County, WA. Â The expansion follows a $175 million investment from Amazon (Nasdaq: AMZN) and an $8 million investment from Lightspeed Venture Partners, which the company announced in a press release on December 2, 2010.
Headquartered in Washington, D.C., LivingSocial now reaches 170 markets in 10 countries, with 16 million subscribers worldwide. This puts the company just behind competitor Groupon, whose reach extends to 300 markets in 35 countries, with 24 million subscribers, according to Groupon’s website. LivingSocial has also increased its offerings with the acquisition of Urban Escapes, a social adventure company that plans weekend mini-breaks for urban dwellers.
“Whether your New Year’s Resolution is to save money, get fit, travel more or discover new experiences and activities in your area, LivingSocial can help you do it all by offering incredible savings on the most popular local restaurants, salons, fitness centers, specialty shops, outdoor activities and more,” said Tim O’Shaughnessy, CEO and co-founder of LivingSocial in a statement. “Smart shoppers in these nine new markets can now stick to their New Year’s goals by cutting costs on the things they love to do.”