The Wall Street Journal lost its emerging media editor today. Liz Heron, who oversaw multimedia and social efforts at the newspaper, announced in a Facebook post that she will be joining the social network. Heron will be working on “how Facebook partners with journalists and media organizations, at a time when Facebook is putting a big emphasis on news and mobile,” she said in the announcement. “It will be fascinating for me to approach news-gathering and storytelling from a new vantage point.”
Heron has worked on social and mobile strategy for The Washington Post, The New York Times and The Wall Street Journal. She has also covered web trends for ABC News and international news for WaPo, according to her LinkedIn profile.
The move is part of an ongoing trend of those from traditional news organizations moving to social networks. Last October, Vivian Schiller left NBC News to head to Twitter. Mark Luckie, formerly the social media editor at The Washington Post, also joined Twitter as manager of journalism and news.