Lost Finale Heats Up Twitter

LostFinale.jpgThe final Lost episode ever was not lost on Twitter users, as Trendrr, a tool developed by digital ad agency Wiredset to gauge the popularity of campaigns on social-media sites, took stock of tweets related to the ABC show, The New York TimesBits reported.

According to Wiredset, 437,613 Tweets between 2 p.m. Sunday and 2 a.m. Monday were Lost-related, dwarfing the show’s average of 27,000, but falling short of the 780,000 Tweets recorded during the Academy Awards.

Wiredset CEO Mark Ghuneim told Bits:

And that is a conservative estimate. Instead of running to the fridge during commercial breaks, people were running to their laptops and phones.

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