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Lulu.com Adds New Ecommerce Functionality

Online publishing community has launched a new ecommerce platform that will help self-published authors sell their eBooks.

Powered by a company called Elastic Path, the new platform lets readers checkout without creating a registration and has international support for checkout in different languages and currencies. In addition, there are new marketing tools for authors. Authors using the platform can publish their works to Lulu.com, as well as to the Kindle Store, iBookstore and the Nook Store.

Bob Young, CEO of Lulu.com, stated: “We’re constantly looking for ways to make it easier for our customers to take advantage of the ever-increasing opportunities in publishing today, from easily creating print and eBooks, to expanding author reach to more places.”

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