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Lulu.com Hires New Leadership Team

Self-publishing platform Lulu.com has a new executive team in place and has revealed plans to release new products and services in the coming months.

Brian Matthews will serve as executive vice president of strategy and marketing. Gary Feder will serve as general counsel. Shawn Barber is the new VP of product management. Arik Abel is the new director of online marketing. Dan Dillon is serving as the new director of product marketing. Meg Crawford has taken on the role of manager/social media marketing at Lulu.com.

“We’ve listened carefully to our customers and to the market, and the results have led us to build a team with a focus on helping people tell the next million stories with Lulu,” stated Tom Bright, president/chief operating officer of Lulu.

Bright explained that the new staff will be “focused on market analyses, new partnerships and the creation of new offerings that will be very compelling to a wide range of people.”

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