Macmillan Introduces Crowd-Sourced Romance Imprint

Macmillan Children’s Publishing Group has introduced a new romance imprint dedicated to crowd-sourced storytelling called Swoon Reads.

The new imprint will begin looking for submissions through this website beginning in the spring 2013. Writers are invited to submit manuscripts to the site where readers can read, rate and comment on submissions. The highest rated manuscripts will be picked up for publication in both print and eBook formats. The imprint will publish 6-12 novels a year, beginning in 2014, under the Feiwel and Friends umbrella. 

“Swoon Reads is an opportunity for undiscovered writers and avid romance readers to come together to make books they love happen,” explained Jean Feiwel, SVP/Publisher at Swoon Reads, in a statement. “More than just an imprint, Swoon Reads will be a community, one whose members are included in every step of the publishing process, from the initial discovery of the manuscript to providing edit notes, designing covers, and marketing the finished books.”

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!