Magazine Web Traffic on the Rise

MediaPost reports that magazine Web sites are doing pretty well lately: unique visitors increased 8.5% in the second quarter compared to the same period last year, according to the Magazine Publishers of America. 69.7 million people visited a magazine Web site compared to 64.2 million in 2007.

The study was based on Nielsen Online data that spanned 314 consumer magazine brands. The growth rate is double that of the online U.S. population in general, which increased 4% to 165 million, according to the report. “The total reach of magazine Web sites increased from 40.5% of the U.S. Internet population in the second quarter of 2007 to 42.2% this year.”

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.