Make Green Count launched on the social-networking site Friday as part of NBCU’s Green Is Universal initiative, with a goal of reaching 100,000 green “points,” which would lead to a $10,000 contribution to the Nature Conservancy’s Gulf Restoration Fund.
It reached 100,000 points within 24 hours of launching, and NBC Universal set a new goal of 1 million points, after which another $10,000 will be donated.
The media company created Make Green Count with Buddy Media, a creator of user-engagement tools that raised $23 million in series-C funding last month.
Users earn discount coupons by agreeing to participate in green activities, such as “power down your computer” with USA Network, for which users receive a coupon for 20% off a “smart” power strip from Buygreen.com.
Green Is Universal vice president Beth Colleton said:
We are excited to tap the power of the NBCU brands and today’s new media to help make a positive impact on the environment. Offering an easy way for consumers to add their green stories and commitments into their social-networking rhythm, this application is also a great tool to help spread and expand the green dialogue on the Web.
We are thrilled to partner with Green Is Universal on such a worthwhile, smart, and creative program. It’s one thing to ask people to wash their clothes in cold water, but giving consumers a tool that both shares their pledge behaviors and reduces the cost of a green lifestyle adds incentive and provides a reward for acting more environmentally responsible.