Make One Microsoft Bing Search and Get Free WiFi Through JiWire: Really!

I haven’t shied away from some of Microsoft’s recent questionable (IMHO) marketing attempts (remember the Jerry Seinfeld – Bill Gates commercials?). But, this Bing marketing campaign sounds like a good one to me…

Microsoft Bing Gives WiFi Users Free Search

Here’s how the campaign works according to MediaPost’s article above…

JiWire’s opt-in Ads for Access program at various hotspot sites around the U.S. will give you free WiFi access at that hotspot in exchange for performing one search using Microsoft’s Bing search engine. This sounds like a pretty good deal to me. Microsoft’s Bing search engine is pretty good (I’ve been using it regularly, though not exclusively, since its launch).

So, where can you find JiWire’s opt-in program? I was shocked to see the large list of high profile access areas in the…

JiWire Partner Showcase

It includes what looks like most of the U.S.’s largest airports (JFK, Denver, Atlanta, O’Hare, etc.), hotels (Hyatt, Westin, Marriot, Sheraton, Hilton, etc.) as well as Starbucks and Barnes & Noble. It looks like this marketing program should be easy to find.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.