Malcolm Gladwell Cites “Disruptive, Challenging Time in Industry” As Reason For NAB Keynote

Gladwell_1.26.jpgNAB announced today that Malcolm Gladwell, bestselling author of The Tipping Point, Blink, and Outliers, will be a keynote speaker at this years NAB Show Wednesday, April 22.

Gladwell will talk about the opportunity for collaborative innovation and leadership in content and broadcasting.

“This is a very disruptive and challenging time in the industry, but I hope to share some interesting stories about those who have taken unusual life experiences and worked collectively to seize opportunities and build success by challenge the status quo during uncertain times,” Gladwell said in a statement.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!