Malcolm Gladwell Cites “Disruptive, Challenging Time in Industry” As Reason For NAB Keynote

NAB announced today that Malcolm Gladwell, bestselling author of The Tipping Point, Blink, and Outliers, will be a keynote speaker at this years NAB Show Wednesday, April 22.

Gladwell will talk about the opportunity for collaborative innovation and leadership in content and broadcasting.

“This is a very disruptive and challenging time in the industry, but I hope to share some interesting stories about those who have taken unusual life experiences and worked collectively to seize opportunities and build success by challenge the status quo during uncertain times,” Gladwell said in a statement.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.