Penguin Young Readers Group has a new interactive eBook out based on the 2010 short film Marcel the Shell. We have embedded the short film, which was an Internet meme last year, above. Marcel, the talking shell with only one eye, is known for his shy but confident character who has shoes and a face and wears a lentil for a hat.

The eBook app Marcel the Shell with Shoes On: Things About Me by Jenny Slate and Dean Fleischer-Camp and illustrated by artist Amy Lind will feature interactive elements including animations and audio tracks of Marcel reading. Penguin is also doing a print version of the book with a print run of 100,000 books.

The app, which is available on iTunes, is on sale for $6.99 until February 2012, when the price goes up to $9.99.