Marissa Mayer on Google's Failed Groupon Bid

After incessant buzz that Google was looking to buy Groupon, word finally came that the fast-growing “deal of the day” company had turned the tech giant down. So, does that mean Google might launch its own coupon-type service instead?

“When you look at our overall suite of services, especially around our advertising, we already have some things that are like [Groupon],” said Marissa Mayer, Google VP of consumer products, in our Media Beat interview. “We have things like coupons and offer-extension ads that allow merchants to basically make offers to our users. And, so we’re looking at how can we take that technology and put it to use especially in the location space.”

Mayer also rebutted claims that being acquired by Google might water down a start-up company’s cachet. “I think that we have both a good structure for companies that get integrated into Google… and we also have a new construct called an autonomous unit where we basically will buy a company and leave it very independent.”

Part 2: Marissa Mayer: ‘Google Hasn’t Gotten Social Right Yet’

Part 3: Google VP Marissa Mayer: Learn By Failing

mediabistro.com Digital Privacy Forum

Register for Digital Privacy Forum on January 20 in New York to learn about the business of online privacy and the future of information management.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!