Pinterest is not only a search tool for inspiration, it’s also a place to establish yourself as a tastemaker. Now that the virtual pinboard is the third most popular social network in the U.S., it was only a matter of time before someone tried to buy their way to the top.

For a fee, 5 Star Visibility promises its clients at least 600 followers, 1,000-plus repins, 1,000 likes, and 50 so-called real comments from a database of 15,000 Pinterest users. The Bethesda, Maryland-based company posted the sordid details in a press release on Friday. I called the hotline for more information, but after several rings I was redirected to a generic voice mailbox with no personal greeting.

According to a running tally on the company’s website, 342 customers have already signed up for a package. There’s also a side-by-side comparison of competing products from pin-kings.com and pinterestpins.org. In other words, this has been going on for a while.

Pinterest is by no means the first the social network to fall victim to padded fan pages, but let’s hope that whatever these companies lack in authenticity they make up for in taste.

Also Read: Who Says Money Can’t Buy You Like?