Mashable Editor-in-Chief Adam Ostrow on How to Pitch the Site

Mashable editor-in-chief Adam Ostrow spoke with Whitney McKnight for How to Pitch for PR: Mashable, available only to subscribers of mediabistro.com‘s AvantGuild.

Highlights of Ostrow’s tips on how to pitch the social-media news site:

(Mashable’s mission is to report on) the latest innovations driving the evolution of the Web and how they’re being leveraged. We’re less about insider-y gossip and more about utility. We do more features and round-ups of the latest brands, and we have feature content and how-tos. TechCrunch is more about industry news.

We’re not offering (guest writers the opportunity) to come and talk about their company. So, it’s like, “Here’s our guest writer, CEO of so-and-so company, and here are his or her thoughts about this topic.” They become a source, but they aren’t paid.

Probably 25 percent of our total content comes from a PR person. We’ll reach out to PR people like the ones for Pandora, Facebook, or Twitter if we’re researching a story, but we get tons of pitches from startups, and sometimes they do lead to a story.

Read the full article here.

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