The Maryland Lottery has partnered with mobile marketing solutions provider Acuity Mobile to launch a mobile lottery program.

Through the new Maryland Lottery Mobile initiative, lottery fans can receive announcements of new games, updates, promotions and jackpot announcements on their cell phones.

To register for the opt-in SMS program, Maryland residents can visit mdlottery.com or text “PLAY” to 635688 (MDLOTT).

“Mobile devices are becoming increasingly popular and powerful,” said Maryland Lottery director Buddy Roogow. “With so many Maryland Lottery players on the go, it makes perfect sense to partner with a company like Acuity to deliver the most up-to-date Lottery news and information.”