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Media Beat: Curbed Network Founder Lockhart Steele: ‘We Look For Niches Where We Can Be A Little Bit Weird’

Curbed Network founder and president Lockhart Steele didn’t necessarily mean for Curbed to become his full-time job. “Somehow it became a job when all I really thought it was going to be was be a hobby,” he told us. His company includes the well-known blogs Curbed, Eater, Racked, and Gridskipper, along with local and national versions.

In the second installment of our interview with Steele, he also said the network gets more traffic from Twitter than Facebook, but mostly because the network does a better job promoting their stories on Twitter.

Of course, everyone wants to know how blog networks can make money. Steele said the company is diversifying its revenue stream with classified listings and job boards. Still, Steele believes in CPM advertising, as it accounts for more than 80 percent of his company’s revenue.

As to where the company may look to expand, “We look for niches where we can be a little bit weird,” Steele said.

Part 1: Lockhart Steele on Nick Denton: ‘I Loved Working For Him’ (FishbowlNY)
Part 3: Lockhart Steele: ‘I Don’t Know Anyone in the New Media Space…That Has an iPad Strategy’.

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

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