Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Lance Ulanoff Says iPad Won’t Save Publishing Industry

I think I have a new favorite interview subject: Lance Ulanoff of PCMag.com. Not only is this editor-in-chief incredibly easy to talk to, but he has the ability to make head-spinning, niche topics easy enough for the most technologically illiterate to understand. (Seriously, Lance. Can I call you next time my computer freezes?)

And he dropped a special piece of advice for any media folks who think their recessionary woes will end with the upcoming release of the iPad: slow down, grasshopper. “It’s a really cool device, and I know that the publishing industry has latched onto it as its savior. But this is not going to save it,” said Ulanoff. “This is going to bleed out into the marketplace relatively slowly.”

Watch the full video to find out why Ulanoff calls the early controversy over the device’s name “ridiculous” and who he thinks will be the iPad’s biggest market.

Part 2: Media Beat: Lance Ulanoff on the Constantly Changing eBook Market

Part 3: Lance Ulanoff of PCMag.com Questions TechCrunch’s Review Policy

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!