MediaPass, a developer of custom online-subscription tools, rolled out a new feature allowing users to approximate the dollar amount potential customers will pay to access their content, and the company says its automatic price-point-testing feature will enable content publishers to maximize revenues by setting optimal prices.

The automatic price-point-testing feature uses market feedback and conversion rates, and it allows users to test out up to three different price points, with the “winners” being further tested against “a variety of externalities.”

MediaPass CEO Matt Mitchell said:

Subscription models earn five to 20 times more per user than advertising-revenue models, and yet the publishing industry has been slow to adopt because there hasn’t been a simple or cost-effective means of implementation. MediaPass is helping bloggers and publishers crack the code with our custom paywall and price-point-testing solutions.