Megadeth’s Dave Mustaine to Blitz Personalized Video Updates From the Road to 3.6 Million Facebook Fans

Dave Mustaine of Megadeth, which is currently touring with the Rockstar Energy Drink Mayhem Festival and playing a show at Yankee Stadium with Metallica, Slayer, and Anthrax on September 14th, will stay connected with fans by blasting out personalized video updates on Facebook while on tour.

Now, you might find yourself spending a lot of time in the social media world watching exclusive clips and sneak peeks of behind-the-scenes action via video feeds sent directly to Megadeth Facebook wall. You may find them on multiple social media channels because of StarGreetz, which enables Mustaine to address fans by name, encouraging purchase of concert tickets, albums and merchandise. Each time the video is played on Facebook, it says the name of the person playing it. How cool is that!

StarGreetz transforms the voices and video images of celebrities and brand personalities into customized, media-rich messages sent directly to consumers via Facebook, Twitter, email, mobile and digital devices, even audio on land lines. All of StarGreetz content incorporates the user name as well as other variables such as location, hobbies, gender and relationship.

“I know how important it is to connect with our fans, especially during a tour… For me to speak to hundreds of thousands of Megadeth fans by name, what could be better than that? It’s a killer new way to reach the people who matter most, our fans,” said Dave Mustaine.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!