Melville House Introduces “HybridBooks”

How do you turn a print book into an interactive eBook?  For Melville House, it’s called a “HybridBook,” and it’s built on the back of a print book. According to the publisher’s website, “The HybridBook project is an innovative publishing program that takes the concept of the enhanced ebook and imposes it on print media.”

The idea is that users can readers can use their phones to scan QR codes on the back of a print book to access additional material, what Melville House calls “illuminations.” The Illuminations consist of “highly curated text, maps, photographs and illustrations related to the original book.” These additional features are free and automatically come in the eBooks editions of the works.

The publisher is testing out this new format with works by five different classic authors including Joseph Conrad and Anton Chekhov.

Via The New York Observer.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!