Rodale titles Men’s Health and Women’s Health teamed up with interactive entertainment producer Ubisoft on Your Shape: Fitness Evolved, a video game for Microsoft’s Xbox 360 that helps players to create workouts tailored to their fitness goals.
Your Shape: Fitness Evolved will debut in November alongside Microsoft Kinect for Xbox 360. The game will be co-marketed by the two magazines and Ubisoft, and featured workouts will be made available as an app for Apple’s iPhone and iPod Touch.
Men’s Health editor-in-chief and Women’s Health editorial director David Zinczenko said:
Microsoft’s Kinect platform allows us to deliver precise fitness instruction and form-based feedback into the home. We’re excited to partner with Ubisoft to further expand the Men’s Health and Women’s Health brands beyond the pages of the magazines and give gamers everything they need to shape up.
Ubisoft senior vice president of sales and marketing Tony Key added:
Most people probably don’t associate killer abs and weight loss with video games, but now they can. The partnership between Ubisoft’s Your Shape: Fitness Evolved and Men’s Health and Women’s Health leverages their fitness know-how to develop the most effective workouts possible.