Meredith Combines Web Brands Into “Women’s Network;” Launches Social Platform

MediaPost reports Meredith is combining popular brands including Better Homes and Gardens, Parents and Fitness into one “Women’s Network” as it prepares to also launch the social network, Mixing Bowl.

“The Meredith Women’s Network is a brand network comprised of all of our core sites,” said Lauren Wiener, SVP at Meredith Interactive. “In terms of our advertising and marketing partners, we offer a unique selling platform built on reach, quality brands, composition, customized marketing solutions, and ROI.”

The Meredith Women’s Network properties reach 15 million unique visitors every month. The same reach as similar women’s Web publications iVillage and AOL Living.

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