By David Cohen on July 28, 2009 1:47 PM

Meredith, ServiceMagic.com Team Up

The Meredith Women’s Network—which includes women’s-targeted home-improvement sites inspired by the Better Homes and Gardens brand such as BHG.com, DIYadvice.com, Kitchenbathideas.com and Remodelingcenter.com—will be joined with ServiceMagic.com‘s national database of 60,000 prescreened and customer-rated home-service professionals under terms of an agreement between Meredith and the IAC operating company, announced Tuesday.

The Meredith premium sites will now feature a fully integrated, customized find-a-pro tool powered by ServiceMagic.com which will allow consumers using the Meredith sites to link directly to ServiceMagic.com’s database of top-rated local professionals. A 1-800 concierge telephone service will also be available to Meredith site users.

Meredith chief development officer John Zieser said:

Our strategic alliance combines the complementary strengths of Meredith’s robust and inspirational content, our online engagement with the consumer and our advertising and marketing leadership with ServiceMagic.com’s ability to connect them with professional home-service providers. The relationship is a perfect example of the types of win-win alliances Meredith will continue to pursue, balancing the strengths and leadership of each partner in ways that better serve our consumer and clients.

ServiceMagic.com CEO Craig Smith added:

This agreement brings together the two major elements of any home improvement project—inspiration and the right professional to make it happen. The millions of homeowners who look to Meredith for design ideas now have a reliable source for finding the specialists to make their projects a reality. It takes a home project from inspiration to installation.