Michelle Obama Takes Anti-Obesity Campaign to Pinterest

social media, social networks, michelle obama, recipes, pinterestIn addition to showing off her impressive dance moves with Jimmy Fallon, Michelle Obama has taken her anti-obesity efforts to Pinterest. MyPlate Recipes launched a Pinterest profile today, featuring recipes that help eaters comply with the dietary recommendations set out with the MyPlate, the USDA’s revision of the food pyramid.

Obama’s Let’s Move initiative is one of the sponsors of the account. (The first lady also has an account run by 2012 campaign staff.)

“This one-stop-shop for home cooks will give parents the information and tools they need to make healthy choices for their families,” Let’s Move said in a press release.

Cooking is a perhaps the most popular category on Pinterest.

The Pinterest account compiles recipes from a number of online caches, including AllRecipes, Epicurious, and Everyday with Rachael Ray.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!